Data protection policy

The protection of your personal data is of particular concern to us. Please note that we utilise and distribute your personal data solely for business purposes. This is done with the aid of electronic data processing and in accordance with the provisions of the DSGVO and the DSG, the data protection acts. In this privacy policy we will inform you about the most important aspects of the data processing on our website.

If this website offers the possibility of entering personal or business data (email addresses, names, addresses), the input of these data takes place expressly on a voluntary basis.

Contacting

If you contact us using mail, telephone, a web form or e-mail, then we will store and process your forwarded personal data in our databases for 6 months. This is done in order to deal with your request and for business purposes that follow. We do not pass your personal data including your home or e-mail address to a third party without your explicit assent, which may be cancelled at any time.

Cookies

Our websites make use of so-called cookies. Cookies are small files that are placed on your computer by our websites, while you’re visiting them. The files contain specific, user-related information. Cookies allow us to understand how often and how many people use our websites and to offer services in a more customized manner.

We use session cookies, which temporarily store information for the duration of your visit to one of our websites. Session cookies are automatically deleted at the end of your visit. We also use permanent cookies in order to store information about users who are frequent visitors to one or more of our sites.

The purpose of using these cookies is to provide you with optimum user guidance and also to help us recognise you when you return, so that we can offer you maximum variety and new content. The content of a permanent cookie is restricted to an identification number. Names, IP addresses, etc. are not stored, nor do we construct individual profiles of your usage behaviour.

It is possible to use our services without cookies. You can prevent the use of cookies by switching off the corresponding option in your browser software (i.e Chrome, IE, Firefox etc.) or have your browser inform you as soon as cookies are used. You can also delete cookies from the hard disc of your computer at any time. In that case, however, you might not be able to benefit from the full potential of the functions on the websites.

Privacy policy for the use of Google

Privacy policy for the use of Google Analytics

This website uses Google Analytics. Google Analytics, a web-based analysis service by Google Inc. (hereinafter “Google”), uses cookies, which are saved on the user’s computer. The information generated by the cookie concerning their visit is usually sent to and stored on a Google server in the USA. If the IP anonymity function is activated for this website, Google shortens the User’s IP address within Member States of the European Union or in other partner states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and anonymized there.

Google evaluates the information that has been saved on behalf of the website owner for the purpose of compiling reports on the website’s usage and in order to provide other associated services for our company. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of your data (including your IP address) by downloading and installing the browser plugin available under https://tools.google.com/dlpage/gaoptout?hl=en.

Detailed information on this and data protection in general can be found at http://tools.google.com/dlpage/gaoptout?hl=en and http://www.google.com/intl/en/analytics/privacyoverview.html (general information on Google Analytics and data protection). Please note that our website uses Google Analytics code “gat._anonymizeIp();“ to make sure the storage of IP addresses is anonymized (in form of IP masking).

Privacy policy for the use of Google Maps

This website uses Google Maps for the display of map information. When using Google Maps, Google also collects, processes and uses data about the use of the Maps’ features by visitors to the websites. For more information about Google’s data processing, please refer to the Google Privacy Policy at https://www.google.at/intl/de/policies/privacy/. There you can also change your settings in the privacy centre, so that you can manage and protect your data.

Privacy policy for the use of Google Adsense

This website uses Google AdSense, a Web advertising service provided by Google, Inc. (“Google”). Google AdSense uses “cookies”, which are text files placed on your computer, to help the website analyse site usage. Google AdSense also uses Web beacons (invisible images). Web beacons allow information such as visitor traffic to be analysed on this site.

The information generated by the cookies and Web beacons about your use of our websites (including your IP address) and the distribution of advertising formats will be transmitted to and stored by Google on a server in the United States. This information may be transmitted by Google to its contractual partners. However, your IP address will not be associated with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use the full functionality of our websites. By using our websites, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Further information on the Google data regulation when using our websites can be found here.

Privacy Policy for the use of Google Web Fonts

For the homogenous display of fonts, this website uses so-called web fonts that are provided by Google. On retrieving a website your browser downloads the necessary web fonts to your browser cache in order to correctly display texts and fonts. If your browser does not support web fonts, your computer uses a standard font.

For further information, please see https://developers.google.com/fonts/faq as well as Google’s Privacy Policy: https://www.google.com/policies/privacy/

ADDITIVE+ LANDINGPAGE – Online Marketing and Landing Pages

Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. Only by clicking on the corresponding button you consent to the use of these cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

ADDITIVE+ MARKETING AUTOMATION – Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.

Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

ADDITIVE+ VOUCHERS

On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit b (processing necessary for the performance of a contract) of the GDPR.

ADDITIVE+ NEWSLETTER

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscription, to send our newsletter and to determine openings and clicks we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). ADDITIVE uses the mailing service provider “Sinch Mailjet”, Paris, France to handle the secure delivery of the newsletter. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

Others

Privacy policy for the use of Facebook

We use plugins on our websites for the facebook.com social networking site, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). You can recognize the Facebook plugins by the Facebook logo or the “Like-“button on our sites. For an overview of the Facebook plugins see https://developers.facebook.com/docs/plugins/.

If you access our websites from web pages, which have such a plugin, this creates a link to the Facebook servers and the plugin is shown on the web page by a message to your browser. This tells the Facebook server which of our web pages you have visited.

If you are logged in on Facebook at the same time, Facebook will allocate this information to your personal Facebook user account. When using the plugin functions (e.g. clicking on the “like” button, making a comment on our websites), this information is also assigned to your Facebook account. Please note that we have no knowledge of the exact content of the personal data transferred to Facebook, nor how Facebook uses this information. You can only prevent this from happening by logging out before using the plugins.

You will find more detailed information on the collection and use of data by Facebook and on your rights to protect your privacy in this regard in Facebook’s data protection policy (https://www.facebook.com/policy.php).

Newsletter

If you would like to receive the newsletter offered on our website, we need a valid e-mail address as well as information required to make sure that you are the owner of the e-mail address provided and/or that the owner agrees to receive this newsletter. You can revoke your consent to save and/or use your data and e-mail address to send this newsletter at any time. You can unsubscribe from the newsletter at any time.

Your rights

You have, at all times, the right to demand the disclosure, change, deletion or restriction of your stored personal information, as well as the right to demand information on data portability, revocation and objection. If you believe the processing of your data violates the data protection regulations or your personal interests in any way, you can file an appeal at the regulatory body responsible. In Austria this is the data protection authority. To request disclosure of your stored data, please contact us.